The Chartered Institute of Export & International Trade
Trade
The Chartered Institute of Export & International Trade streamlined marketing campaign briefing in the trade sector, overcoming inconsistent briefs, resulting in over 90% setup accuracy and reducing creative cycles by two weeks.
Standardise campaign briefing to improve efficiency and traceability.
Inconsistent campaign briefs caused delays, rework, and misalignment between internal departments, marketing department & agencies.
Developed a dynamic “Marketing Brief Template” with mandatory metadata and auto-status tracking.
Campaign setup accuracy improved >90%; creative cycles shortened by 2 weeks.
