The Chartered Institute of Export & International Trade
Trade
The Chartered Institute of Export & International Trade needed unified campaign reporting; by centralising results in structured dashboards, leadership gained real-time insights - driving faster learning and a continual improvement in both CTOR and proposition uptake.
Provide leadership with consistent performance reporting and campaign visibility. Enable quick/efficient management of results into a bi-monthly read-out.
Monthly results scattered across PPT decks and email threads; no single accessible record.
Built structured results dashboard, drawing data from channel systems using API integration.
Leadership gained real-time access to key performance data - creating an increasingly rapid learning cycle.
