The Chartered Institute of Export & International Trade
Trade
The Chartered Institute of Export & International Trade needed better campaign planning visibility; by implementing the “Campaign Planning” workspace, they achieved simplified governance and full plan transparency by segment and owner.
Create structured planning for annual campaign calendar and agency collaboration.
Annual planning spreadsheets lacked traceability and visibility.
Introduced “Campaign Planning” workspace connected to persona and results data.
Simplified campaign governance; all plans visible by segment and owner.
